Insights

Whether you're looking for the latest trends, practical advice, or in-depth analysis, our Insights section offers valuable knowledge to support your growth and success.

Motivation

Motivation: The key to performance and wellbeing 

‘‘Working hard for something we don’t care about is called stress; working hard for something we love is called passion.’’ ...
Humility

Humility in sales: Less ego, more intent

There are few qualities more often overlooked in sales than humility. It’s easy to see why: sales roles are frequently ...
self-directed learning

Why achieving self-directed learning in sales is key to long-term, sustainable success

From education to empowerment: Reframing sales education for performance and growth   In today’s complex sales landscape, high performance depends ...
Personal branding

Research proves that personal branding in sales isn’t optional

Cranfield University research reveals four pillars of personal branding for sales success   In today's competitive business landscape, personal branding ...

The Institute of Sales Professionals partners with SalesTV

Elevating sales conversations live! Great sales conversations don’t just happen behind closed doors, you can join them LIVE!  Thanks to a ...
Learning

The educational maturity spectrum: Indoctrination to self-directed learning

What do we mean by education? We live in an age where the word "education" is thrown around with abandon, ...
Buyer trust

Rebuilding buyer trust: The value of personal brand

Only 18-19% of customers trust salespeople1. Yet trust is the top reason buyers choose to engage with a seller. That ...
Authentic Interactions

The 5 ingredients of creating outstanding customer experiences using ‘Authentic Interactions’

Are your customers’ expectations getting higher? Is their loyalty harder to maintain? Do they have lots of choice just at ...
LinkedIn

The LinkedIn predator: How social media amplifies sales hunting behaviours

Why professional networks have become hunting grounds and what we can do about it   The perfect hunting ground LinkedIn ...
Royal Mail Ethics Award

Royal Mail receives ISP’s Ethical Sales Business award 2025

We’re delighted to award Royal Mail the Ethical Sales Business award 2025! ISP is delighted to announce that it has ...
Video calls

Five practical tips for creating a powerful first impression on video calls

First impressions matter. That’s not just a saying, it’s a psychological fact. In the world of video calls, where our ...
Femi AI

To AI or not to AI: Winning sales on LinkedIn

The AI tiger in the room “We are like somebody who has this really cute tiger cub… Unless you can ...