What we do & why…

Promoting Professional Selling, Driving Business Growth

We are the membership body for sales and the representative voice of the profession. We work with corporate partners, individual members and training organisations to promote and advance excellence in sales.

Businesses

Become an employer of choice. Recruit and retain top sales talent and grow sales.

Sales professionals

Stand out from the crowd, 
develop your personal brand 
and build your career.

Awarding & qualifications

• ISP Endorsement, sales academies & training providers
• Apprenticeships
• Sales Qualifications
• End Point Assessment

Our corporate partners

Chris Capon Headshot
Stroke 7
Corporate Partner

Chris Capon, Distribution Director-UK, Westfield Health

 “The Institute nurtures and rewards continuing professional development and we share the view that investing in the skills and knowledge of our salespeople means they are motivated and valued, and this feeds into the way they interact with our customers.”

Learn from the best in the business

Learn from the best in the business

Check out our latest insights

recruit and retain sales talent

ISP Sales Leader Network event – Attracting and retaining sales talent

An ISP Sales Leader Network event Overview: During ISP's recent network event, several sales leaders gathered to discuss one of ...
recruit and retain sales talent

ISP Sales Leader Network event – Attracting and retaining sales talent

An ISP Sales Leader Network event Overview: During ISP's recent network event, several sales leaders gathered to discuss one of ...
sales training

ISP Training Partner case study – Maple Associates

Maple Associates  provide training and consultancy services to businesses across a wide range of sectors around the world. Offering programmes ...
Clare Bailey

Clare Bailey, ‘The Retail Champion’, Joins Board of Directors at the Institute of Sales Professionals (ISP)

Clare Bailey, one of the UK and Europe’s most sought-after retail expert speakers, has been appointed to the Board of ...