Memberships
Your personal brand is your USP
People buy from people: how you turn up, how you manage conversations, how you follow-up and what social says about you have a huge impact on your professional impact and success.
Whether you’re starting your career or leading a sales team, personal branding helps you build credibility, attract opportunities and underpins your performance.
Personal Brand has four pillars
Backed by research from Cranfield University these four areas have the greatest impact on how you're perceived professionally, and ISP can support you with each one.
Professional certifications
81.66% correlation with brand recognition. Getting certified builds credibility and trust – it’s the single strongest driver of personal brand recognition.
How ISP helps: Gain ISP industry-recognised certifications and digital badges that show you’re serious about professional selling. Showcase these on LinkedIn, email signatures, business cards and professional profiles.
Ethical alignment
73.52% correlation with brand recognition. A clear ethical approach builds trust and long-term client relationships.
How ISP helps: Sign the ISP Code of Conduct, pass our Ethical Sales exam, and be listed on our public register of trusted professionals communicating your ethical standards to customers.
Continuous Professional Development
74.86% correlation with brand recognition. Ongoing learning keeps your skills sharp and your brand visible. CPD activities like events, reading industry publications such as ISP’s International Journal of Sales Transformation, and networking all contribute.
How ISP helps: Join ISP CPD-accredited events, get involved in peer learning, and use our Sales Capability Framework to track your growth.
Educational qualifications
75.26% correlation with brand recognition. Relevant education and sales-specific training demonstrate expertise and commitment to development.
How ISP helps: Access ISP endorsed programmes, apprenticeships and qualifications tailored to your sales role and sector.
ISP gives you the recognition, tools and ethical foundation to build a brand clients believe in
Your personal brand isn't optional, it's essential
When personal and corporate brands are aligned, performance improves:
✔ Higher buyer trust
✔ Faster deal cycles
✔ Stronger client relationships
✔ Better brand reputation in the market
Businesses that actively support brand development, report better client retention and greater networking impact from their teams
How ISP supports Businesses
Becoming an ISP Corporate Partner offers measurable benefits for your organisation, sales team and future growth:
For your business:
- Drive measurable and sustainable improvements in sales performance
- Enhance sales capability through continuous development
- Build trust and credibility with the Ethical Sales Business award
For your people
- Develop top sales talent through continuing professional development
- Inspire your team with professional recognition and ethical standards
- Support growth and retention by investing in career progression
For the industry
- Align with the ISP’s mission to raise standards and promote ethical selling
- Contribute to advancing professional sales as a recognised and respected career path
Our new Investor in Sales award has been created to recognise and benchmark the sales culture of companies.
There are three levels to the award:
Bronze- A free assessment completed by the Head of Sales to highlight key drivers of top-class performance and identify areas for improvement.
Silver- Once you've passed the Bronze level, progress to silver, which sees those working in the sales function respond to similar questions as the Head of Sales in the Bronze award. Consistency between the two viewpoints is needed to pass.
Gold- This is achieved following an audit to confirm reported practices are in place.
Those that pass will be included in our register of award-winning companies, displaying each company's logo. This provides the company with recognition as a leader in sales excellence, industry exposure, as well as a mark of credibility to help you stand out.
This award is given to companies in recognition of their ethical business practices.
It is designed to show that ISP deems them to operate with integrity, transparency, and to a high standard of customer-service in their sales approach.
Want to build a trusted personal brand for yourself or your team?
Join a growing community of professionals who sell with credibility, ethics and results.
Sales professionals
Businesses
Head of Key Accounts, VP ESS
Ben Wilkinson L.ISP
"The ISP has been instrumental in my professional growth over the years, and I look forward to continuing my professional development (CPD) alongside such a dedicated community.
Excited for the opportunities and learning ahead!"
