Memberships

Your personal brand is your USP

People buy from people: how you turn up, how you manage conversations, how you follow-up and what social says about you have a huge impact on your professional impact and success.

Whether you’re starting your career or leading a sales team, personal branding helps you build credibility, attract opportunities and underpins your performance.

DISCOVER OUR PERSONAL BRANDING GUIDE HERE

Your personal brand isn't optional, it's essential

Backed by research from Cranfield University these four areas have the greatest impact on how you're perceived professionally, and ISP can support you with each one.

Professional certifications

82% correlation with brand recognition. Getting certified builds credibility and trust – it’s the single strongest driver of personal brand recognition.

How ISP helps: Gain ISP industry-recognised certifications and digital badges that show you’re serious about professional selling. Showcase these on LinkedIn, email signatures, business cards and professional profiles.

Ethical alignment

74% correlation with brand recognition. A clear ethical approach builds trust and long-term client relationships.

How ISP helps: Sign the ISP Code of Conduct, pass our Ethical Sales exam, and be listed on our public register of trusted professionals communicating your ethical standards to customers.

Continuing Professional Development

75% correlation with brand recognition. Ongoing learning keeps your skills sharp and your brand visible. CPD activities like events, reading industry publications such as ISP’s International Journal of Sales Transformation, and networking all contribute.

How ISP helps: Join ISP CPD-accredited events, get involved in peer learning, and use our Sales Capability Framework to track your growth.

Educational qualifications

75% correlation with brand recognition. Relevant education and sales-specific training demonstrate expertise and commitment to development.

How ISP helps: Access ISP endorsed programmes, apprenticeships and qualifications tailored to your sales role and sector.

Performance improves when personal and corporate brands align

Here's why:

✔ Higher buyer trust
✔ Faster deal cycles
✔ Stronger client relationships
✔ Better brand reputation in the market

Businesses that actively support brand development of their salespeople, report improved sales talent attraction, better sales engagement and improved sales staff retention

Empower your people; elevate your business

As an employer, you need to do more that say the right things, you need to evidence you are doing the right things to attract and develop growth-mindset talent. Institute of Sales Professionals provides these ways to elevate your sales brand, attract and retain top talent, and build more trust from your customers:

Corporate Partnership

As an ISP Corporate Partner, we are working together to help your sellers be the best they can be and thus underpinning better business results.

For your business:

Show that you value your salespeople as individuals, improving loyalty and retention
Enhance sales capability through continuing professional development
Build trust and credibility with the Ethical Sales Business and Investor in Sales Awards

For your people:

Increase sales skills and performance through individual assessments and development plans
Support your sellers to improve their personal brand with professional recognition and ethical sales certification
Improve motivation and engagement

For the industry:

Align with the ISP’s mission to promote and advance excellence in professional sales
Contribute to advancing professional sales as a recognised and respected career path

Investor in Sales Award

Our Investor in Sales award is to means to recognise exceptional companies who are investing in their sales function to help their salespeople be the best they can and thus drive superior business.

Achieving these awards shows you have a high appreciation of the sales function and value its contribution to the business. It is also a great way to attract top talent and differentiate yourself as an employer of choice for a salesperson. Consistently attracting the best, will in itself, drive better business results.

There are three levels to the award:

Bronze- An entry level assessment completed by the Head of Sales to measure the activity in the areas that support creating an exceptional sales function. It highlights key drivers of top-class performance and signposts areas for focus and development.

Silver- Once Bronze is achieved, Silver provides a cross-check to validate the data gathered in the previous award. This is done by surveying those reporting (direct or indirect) to the Head of Sales. What are they seeing, obtaining and feeling? Consistency between the two viewpoints is needed to pass.

Gold- This is achieved following an audit to confirm reported practices are in place. It provides an independent confirmation that you are doing what you say you are and doing the right things. The ultimate confirmation of quality.

Those that pass will be included in our register of award-winning companies, displaying each company's logo. This provides the company with recognition as a leader in sales excellence, industry exposure, as well as a mark of credibility to help you stand out.

Ethical Sales Business Award

DISCOVER OUR PERSONAL BRANDING GUIDE

Want to build a trusted personal brand for yourself or your team?

Join a growing community of professionals who sell with credibility, ethics and results.

Sales professionals

BECOME A MEMBER

Businesses

CORPORATE PARTNERSHIP OPTIONS

Senior Relationship Manager, Worldpay

Aisha Hind M.ISP

"I decided to take up ISP membership as I thought it beneficial to my role in sales to be a member of a professional association.

I've found that it has made my personal brand more reputable and trusted within my industry. Having access to the community has been extremely valuable also.

Also, if I'm being completely honest - it's pretty nice having letters after my name."