ISP and Pure Blue Ocean announce FMCG partnership
We’re excited to announce a new collaboration between the Institute of Sales Professionals (ISP) and Pure Blue Ocean, bringing together ...
Insights
Whether you're looking for the latest trends, practical advice, or in-depth analysis, our Insights section offers valuable knowledge to support your growth and success.
A view on CPD for sales professionals
A recent survey by Warwick Business School concluded: 71% of senior salespeople thought that there was a lack of continuing ...
An Apprentice’s Diary | Small habits, big impact: How I learned to own my time in sales
Becoming a Sales Professional: An Apprentice’s Diary Hi, I’m Maria Deben Amparan. Ever felt like your day runs you ...
Personal branding and its impact on sales success
The latest Sales Leader Network event featured Adam Gray and Tim Hughes from DLA Ignite, both leading voices in social ...
Real results, real voices: how to use AI to improve your bids and win more
AI is no longer a buzzword, it’s a game-changer. Based on interviews with senior professionals across five continents, this article ...
Beyond the script: Finding your own way of selling
For years, organisations have looked for the perfect sales process: a ready-made framework that promises consistency, efficiency and control. The ...
An Apprentice’s Diary | Learning to own my pipeline and keeping my word
Becoming a Sales Professional: An Apprentice’s Diary Hi, I’m Maria Deben Amparan. These last two weeks have been about ...
The trust gap: Why buyers find it hard to believe you and how to change that
What’s really going on with today’s buyers There was a time when buyers relied on salespeople to tell them what ...
Create ‘outstanding’ customer experiences with UBER culture (and no, it’s nothing to do with taxis!)
Do your people create competitive advantage? Do they deliver ‘outstanding’ experiences that ‘delight’ your customers, make them come back for ...
An Apprentice’s Diary | One year in: sales, self-honouring, and the quiet power of personal brand
Becoming a Sales Professional: An Apprentice’s Diary Hi, I’m Maria Amparan. A year ago, I entered sales, not just ...
Sales in 2025: The case for commercial fluency
Turning sales from art into measurable science For years, sales performance has been viewed as an art, driven by personality, ...
From close plans to mutual success plans: Elevating B2B sales outcomes
High-performing B2B sales organisations have often regarded “close plans” as a best practice. These plans typically identify a series of ...