We’re excited to announce a new collaboration between the Institute of Sales Professionals (ISP) and Pure Blue Ocean, bringing together deep FMCG sector expertise with recognised professional sales standards.
This partnership combines Pure Blue Ocean’s specialist knowledge of FMCG sales with the ISP’s sales quality accreditations and Sales Capability Framework, optimised for the FMCG environment. Together, we aim to advance the skills, recognition, and professionalism of sales professionals working in this fast-paced and demanding sector.
Driving business growth through sales capability
“Through this partnership, we will support employers who understand that investing in sales capability to attract, develop, and retain talent is one of the strongest drivers of sustainable growth and better results,” Guy Lloyd, ISP’s MD.
Championing professional standards in FMCG
“At Pure Blue Ocean, we have always believed that sales is a craft, one that deserves real recognition, structured development, and a clear pathway to excellence. That is why joining forces with the Institute of Sales Professionals feels like such a natural fit.
Together we will champion higher professional standards across the FMCG sector by providing:
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Accreditation that gives salespeople the recognition they deserve
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Membership that connects talent to a thriving professional community
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Sales Capability Framework benchmarking that highlights strengths, gaps, and growth opportunities,” Duncan Cawdell, Managing Partner, Pure Blue Ocean.
Elevating the FMCG sales profession
We are excited to be working together to elevate the FMCG sales profession and raise the bar for professional selling across the sector.