Cape Breton University is proud to offer world-renowned programs through the Shannon School of Business (SSOB). The SSOB is a unique and specialized opportunity for undergraduates and postgraduates to earn the business degree they need to succeed.
The SSOB maintains close ties with the local business community, providing the chance to learn first-hand from our best and brightest business leaders and entrepreneurs. Our faculty is made up of skilled practitioners and accomplished academics, who have practised on Cape Breton Island and around the world. SSOB’s namesake commemorates business veteran, Joseph Shannon, who built an international business from Cape Breton Island.
There’s a strong link between SSOB students and the business community because of the many opportunities to learn from one another through real-life business experiences, including Co-op Placements and community-based projects.
Dr. Bharat Vaishnav is an Assistant Professor of Marketing at the Shannon School of Business, Cape Breton University. Dr. Vaishnav earned his PhD in Marketing from the McMaster University and an MBA from York University.
He teaches Sales Management and Marketing Management courses to BBA and MBA students. His research explores the domains of business-to-business marketing strategy and retailing, with a focus on omnichannel marketing. With over two decades of senior managerial experience in channel management, marketing strategy, and retail management across global markets, Dr. Vaishnav bridges academic rigor with practical industry expertise.
Cape Breton University Shannon School of Business
1250 Grand Lake Road Sydney,
Nova Scotia
B1M 1A2