In a landmark move for business education in the UK, Warwick Business School (WBS) has become the first business school to add a business sales module to its MBA course. Sales is the single most important activity as it brings in cash which is the lifeblood of any business. Yet until now, business schools have not seen the need to cover sales in their MBAs. Improving sales performance directly drives superior business results.
The Institute of Sales Professionals is thrilled to see one of the top 10 MBA schools in the UK recognise the importance of business executives having a good understanding of the sales function. WBS has demonstrated leadership with this initiative that will help its alumni guide their employers to better business results.
At the Institute of Sales Professionals (ISP), we’re proud to support and collaborate with Warwick Business School on this pioneering journey. As the UK’s professional body for the sales profession, our mission is to promote and advance excellence in professional sales and to equip future leaders with the knowledge, skills and insight required to succeed in an increasingly complex business environment.
Championing sales as a strategic discipline
Through our partnership with Warwick Business School, we are bridging the gap between academia and industry. Together, we are:
- Developing industry-informed curricula, grounded in the latest thinking on strategic sales management, negotiation and digital transformation.
- Providing real-world learning experiences, including live projects, case studies and mentoring from experienced sales leaders.
- Fostering professional connections, enabling students to build networks that extend beyond the classroom into thriving business careers.
This collaboration is not just about teaching sales techniques; it’s about embedding sales thinking into the heart of business leadership. In today’s economy, senior executives must understand the strategic role that sales plays in customer acquisition, retention and long-term growth.
Setting a new Standard in sales education
The collaboration between ISP and Warwick Business School sets a benchmark for excellence in sales education. Whether you’re an aspiring salesperson, an experienced professional looking to advance your career, or an organisation seeking top-tier sales talent, our joint efforts ensure that students are equipped with the knowledge, confidence and strategic acumen required to succeed in today’s competitive business landscape. By championing educational excellence and industry relevance, we are shaping the future of sales professionals.
At the Institute, we believe this is the future of business education and Warwick Business School is leading the way.
Explore our work with higher education and see how we’re shaping the next generation of sales professionals. Together, we’re transforming sales from a function into a core business discipline. See our Academic partners