Bringing research and practice together to advance the sales profession
The Institute of Sales Professionals (ISP) is proud to announce that it is now the new owner of the International Journal of Sales Transformation (IJoST), the leading global publication dedicated to advancing the sales profession through informed analysis, rigorous research and practical insight.
A trusted voice in sales thought leadership
Since its first issue in 2014, the International Journal of Sales Transformation has earned a strong reputation for its in-depth articles, international perspectives and commitment to transforming sales into a fully recognised and respected profession.
Founding editor Nick de Cent said: “We have been publishing the Journal for over ten years and now is the right time to move it onto the next stage. I’m absolutely delighted that ISP will be taking the publication forward. The Institute is the pre-eminent sales organisation in the UK and has a growing international footprint. I’m looking forward to working closely with the ISP team during the handover process.”
He added: “The Journal began publishing in 2014 with a mission to facilitate the transformation of the sales sector into a genuine profession with a focus on customer centricity, professional development, research and innovation. Part of its pioneering role has been to bring together the various stakeholders who can help to advance the professionalisation of sales: researchers, sales leaders, consultants and contributors from around the world.”
A new chapter: Academic research meets practical application
Under the leadership of Professor Javier Marcos (Cranfield School of Management) and Professor Nick Lee (Warwick Business School) as Executive Editors, the IJoST will continue to set the standard for credible, high-quality insight. Together with the Institute, they will ensure robust editorial oversight and a stronger bridge between academic research and sales leadership in practice.
“Joining the leadership team as an Executive Editor is extremely exciting,” said Professor Nick Lee. “Sales leaders, salespeople and the profession as a whole are crying out for trustworthy, innovative and evidence-based content to help drive sales excellence in today’s changing world. We will deliver exactly that – bridging the gap between the best sales science and research and the most innovative and exciting developments in sales practice – actionable content for those who take action!”
Guy Lloyd, ISP director, said: “We have exciting plans for the Journal and look forward to continuing its mission to publish content that genuinely advances sales excellence and helps to drive performance. Making great academic research assessable to the sales community is also an important part of this mission. We are focused on elevating the capabilities and professional status of salespeople and making the sales profession the chosen career for the next generation.”
The Journal will continue to publish:
- Peer-reviewed research adapted for practical relevance
- Case studies from global, world-leading sales organisations
- Special editions in partnership with companies holding rich sales data
- Content aligned with the ISP Sales Capability Framework
What this means for sales professionals
The IJoST will now play a central role in ISP’s mission to raise the status and standards of the sales profession. It will:
- Make high-quality academic research more accessible to sales leaders and professionals
- Provide actionable insight to support improved decision-making and sales performance
- Be a trusted space where data meets experience and where theory informs best practice
- Support the transformation of sales into a more customer-centric, ethical and professional discipline
A shared vision for the future
Together, the Institute of Sales Professionals and the International Journal of Sales Transformation share a vision: to be the focal point where sales research meets real-world application; where professionalism meets practice and where data drives decisions. Sales is a dynamic profession that plays a central role in business and it deserves the visibility, research and a platform that both informs and inspires.
We look forward to your readership, your contributions and your partnership as we take this exciting step forward.