Memberships
Your personal brand is your USP
People buy from people: how you turn up, how you manage conversations, how you follow-up and what social says about you have a huge impact on your professional impact and success.
Whether you’re starting your career or leading a sales team, personal branding helps you build credibility, attract opportunities and underpins your performance.
Personal Brand has four pillars
Backed by research from Cranfield University these four areas have the greatest impact on how you're perceived professionally, and ISP can support you with each one.
Professional certifications
81.66% correlation with brand recognition. Getting certified builds credibility and trust – it’s the single strongest driver of personal brand recognition.
How ISP helps: Gain ISP industry-recognised certifications and digital badges that show you’re serious about professional selling. Showcase these on LinkedIn, email signatures, business cards and professional profiles.
Educational qualifications
75.26% correlation with brand recognition. Relevant education and sales-specific training demonstrate expertise and commitment to development.
How ISP helps: Access ISP endorsed programmes, apprenticeships and qualifications tailored to your sales role and sector.
Continuous professional development (CPD)
74.86% correlation with brand recognition. Ongoing learning keeps your skills sharp and your brand visible. CPD activities like events, reading industry publications such as ISP’s International Journal of Sales Transformation, and networking all contribute.
How ISP helps: Join ISP CPD-accredited events, get involved in peer learning, and use our Sales Capability Framework to track your growth.
Ethical alignment
73.52% correlation with brand recognition. A clear ethical approach builds trust and long-term client relationships.
How ISP helps: Sign the ISP Code of Conduct, pass our Ethical Sales exam, and be listed on our public register of trusted professionals communicating your ethical standards to customers.
ISP gives you the recognition, tools and ethical foundation to build a brand clients believe in
Your personal brand isn’t optional, it’s essential.
Why it works
When personal and corporate brands are aligned, performance improves:
✔ Higher buyer trust
✔ Faster deal cycles
✔ Stronger client relationships
✔ Better brand reputation in the market
Businesses that actively support brand development report better client retention and greater networking impact from their teams.
How ISP Supports You
Earn post-nominals and digital signals of professionalism that help you stand out.
Show your commitment to ethical, responsible selling and get listed on our public Register.
Use our trusted framework to assess and grow your skills including your brand.
Access branding and leadership events led by top sales professionals.
For Sales Leaders & Businesses
Support your team with credentials, events and structured development.
Recognise and benchmark your sales culture (Bronze, Silver, Gold).
Get recognised when your team commits to ethical sales practices.
Head of Key Accounts, VP ESS
Ben Wilkinson L.ISP
"The ISP has been instrumental in my professional growth over the years, and I look forward to continuing my professional development (CPD) alongside such a dedicated community.
Excited for the opportunities and learning ahead!"
Join the professional register, continuing professional development
