Why we exist
Formed by the merger of the Association of Professional Sales and the Institute of Sales Management, we are the Government backed professional body representing sales in the UK and around the world.
We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission.
We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional.
We uphold the quality, ethics and standards of professional selling and are here to celebrate everything that is great about being a sales professional.
Upcoming Events
The 2 things you must know about your customer's buying journey
Tuesday, 7th February 2023 | 09:00
Pick Fights! How to make your business/proposition stand out in a crowded marketplace
Wednesday, 8th February 2023 | 09:00
Demystifying the RFP process (RFP = Request for Proposal)
Thursday, 9th February 2023 | 09:00
Developing Strategic relationships with major customers to grow the opportunity
Tuesday, 21st February 2023 | 09:00
Intelligent answers: A new way to convince
Wednesday, 22nd February 2023 | 09:00
More events