Why we exist
Formed by the merger of the Association of Professional Sales and the Institute of Sales Management, we are the Government backed professional body representing sales in the UK and around the world.
We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission.
We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional.
We uphold the quality, ethics and standards of professional selling and are here to celebrate everything that is great about being a sales professional.
Upcoming Events
How Can we Improve our Sales Processes?
Tuesday, 28th March 2023 | 09:00
The role of AI in Sales
Wednesday, 29th March 2023 | 09:00
Overcoming the B2B Sales & Marketing Crisis; Walking Digital Corridors Safely and Effectively
Wednesday, 19th April 2023 | 09:00
Stop Selling and Win more business
Thursday, 20th April 2023 | 09:00
Innovative ways to recruit and retain sales talent
Wednesday, 26th April 2023 | 09:00
More events