Why we exist
Formed by the merger of the Association of Professional Sales and the Institute of Sales Management, we are the Government backed professional body representing sales in the UK and around the world.
We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission.
We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional.
We uphold the quality, ethics and standards of professional selling and are here to celebrate everything that is great about being a sales professional.
Upcoming Events
Make your marketing work by Thinking in 3D!
Tuesday, 13th June 2023 | 14:00
Mental Toughness in Sales - Is this your superpower?
Thursday, 15th June 2023 | 09:00
How to make a successful move from salesperson to sales leader
Wednesday, 21st June 2023 | 09:00
How to maintain momentum in the sales process to shorten the sales cycle
Thursday, 22nd June 2023 | 09:00
Profitable business development for consulting and creative professionals
Tuesday, 27th June 2023 | 09:00
More events