salestraining

National Apprenticeship Week: Investing in Sales Talent

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How Do Apprenticeships Drive Business Growth? There is no such thing as a free lunch, or so the saying goes – but apprenticeships certainly represent outstanding value to employers who want to recruit new talent and/or upskill their workforce. These development programmes are built around the realities of the workplace, helping learners develop the skills … Read more

ISP Sales Leader Network event – Attracting and retaining sales talent

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An ISP Sales Leader Network event Overview: During ISP’s recent network event, several sales leaders gathered to discuss one of the most pressing challenges in sales today: attracting and the effective management of sales talent. With discussions centred on defining, attracting, developing and retaining the right people, the session explored how evolving expectations of modern … Read more

ISP Training Partner case study – Maple Associates

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Maple Associates  provide training and consultancy services to businesses across a wide range of sectors around the world. Offering programmes in a variety of formats, Maple Associates focus on sales, leadership, coaching and change management. Their speciality is on helping individuals and teams to adopt tools and techniques that drive sustained performance improvement. Maple Associates … Read more

Selling to the public sector: An update from the Cabin Office

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In October The Institute of Sales Professionals members joined our webinar Selling to public sector to hear from Richard Hassett, Government Senior Policy Lead for the new Public Sector Procurement Act and learned how the new legislation will transform the way that the public sector buy. We also heard from Matt Spencer F.ISP how important … Read more

Gender parity in sales

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SHELLEY WALTERS considers how to bridge the gap between talent and representation The sales industry is rife with contradictions, presenting a complex landscape where gender disparity and performance often seem at odds. On the one hand, it remains heavily male-dominated, with men representing approximately 68.4 per cent of all sales professionals and women only 31.6 per … Read more

The critical need for investment in sales skills: A response to the Skills England Report

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The Skills England report1 published 24th September 2024 comprehensively overviews the UK’s skills landscape and future needs. However, its coverage of sales skills is limited, despite their critical importance to driving economic growth. This response highlights the report’s key references to sales and argues why investing in shorter sales apprenticeships, in addition to existing L4 … Read more

Domino UK receives ISP’s Investor in Sales award

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Domino UK, the British-based developer of high-tech industrial and commercial printing, have just been presented with our prestigious Investor in Sales award for their commitment to customer service, ethical selling and professional development. Domino’s sales team, recognised by this award, work across the company’s UK and Middle East channels. The award is conferred by ISP … Read more

From Sales Directors to Growth Directors

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Redefining the role for better buyer engagement and enhanced customer centricity In today’s rapidly evolving business landscape, the traditional role of a sales director is undergoing a significant transformation. As companies increasingly focus on building long-term relationships with their customers and fostering sustainable growth, it may be time to reconsider the title of “sales director” … Read more

Why is trust so important in sales?

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How acting ethically and meeting high standards grows business Trust is the foundation of any successful sales relationship. As a salesperson, building trust with your customers is essential to understanding their needs, addressing their concerns and closing the deal. When buyers trust you, they are more likely to share their problems, believe in your solutions … Read more