Insights

Whether you're looking for the latest trends, practical advice, or in-depth analysis, our Insights section offers valuable knowledge to support your growth and success.

woman in sales

Gender parity in sales

SHELLEY WALTERS considers how to bridge the gap between talent and representation The sales industry is rife with contradictions, presenting a ...

The critical need for investment in sales skills: A response to the Skills England Report

The Skills England report1 published 24th September 2024 comprehensively overviews the UK's skills landscape and future needs. However, its coverage ...

Domino UK receives ISP’s Investor in Sales award

Domino UK, the British-based developer of high-tech industrial and commercial printing, have just been presented with our prestigious Investor in ...

ISP Sales Clinic: Negotiation – shifting the balance of power

Effective negotiation is a critical skill for sales professionals, yet it often comes with challenges that can tip the balance ...

Build sales excellence with the latest edition of ‘Professional Selling’

Welcome to the 7th edition of Professional Selling from ISP - featuring news, knowledge and sales skills for 2024. ISP ...

From Sales Directors to Growth Directors

Redefining the role for better buyer engagement and enhanced customer centricity In today's rapidly evolving business landscape, the traditional role ...
business woman shaking hands

Why is trust so important in sales?

How acting ethically and meeting high standards grows business Trust is the foundation of any successful sales relationship. As a ...

Enhancing Sales Mental Health: Insights from the ISP Round Table

Sales is renowned as one of the most stressful professions, often leading to burnout. We believe that improving the wellbeing ...

Value Realisation Reviews

Chris Whyatt explains how Value Realisation Reviews are a systematic approach to ensuring customer value is realised and acknowledged. “Delivering ...

Three steps to effective communication

ANISE FROST looks at how you can learn to communicate with a calm confidence that is so natural it looks effortless ...

Trust is a mental attitude

Doug Strycharczyk looks at why trust might be more about you than what others are doing or saying Trust matters. ...

The power of good questions

Shelley Walters explains how what you ask when, can open new doors to sales success Throughout our education, we have ...