Institute of Sales Professionals
Promoting Professional Selling, Driving Business Growth.
In an era where artificial intelligence is rapidly transforming the sales landscape, removing mundane tasks and creating unprecedented efficiency, a fundamental question emerges: what does it truly mean to be human in sales? At Institute of Sales Professionals (ISP), we believe the answer lies not in any single methodology, but in embracing a philosophy that … Read more
Sales is one of the world’s oldest professions. That’s right, I called it a profession. It’s not a hobby, not just something people do or tolerate, it’s a skillset and a career path for many people throughout history. Dating back as far as humankind can document, we’ve always found the need to have a system … Read more
In a landmark move for business education in the UK, Warwick Business School (WBS) has become the first business school to add a business sales module to its MBA course. Sales is the single most important activity as it brings in cash which is the lifeblood of any business. Yet until now, business schools have not … Read more
The Institute of Sales Professionals (ISP) is excited to announce the launch of its Virtual Sales Coach, designed to make it faster and easier for sales professionals to access the resources, articles and webinars they need to develop their skills and enhance their careers. Smarter search for a smarter sales profession The ISP library holds … Read more
Welcome to the 7th edition of Professional Selling from ISP – featuring news, knowledge and sales skills for 2024. ISP Professional Selling 7th Edition Q3 2024 Our ISP magazine is your go-to source for: We can’t wait to share exciting updates and stories with you in each upcoming issue. Do you want to contribute to … Read more
In today’s fast-paced business environment, many companies are making significant investments into sales productivity technology and allocating training budgets to the use of this technology. However, there is a concern this is not yielding results in terms of sales improvement, with many companies not seeing the anticipated return on investment (ROI) in sales performance. Why … Read more