Brand

Roundtable briefing: How to focus on the best sales opportunities

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Understanding which sales opportunities to pursue, and which to drop, is a key skill for everyone in business-to-business selling, but particularly for managers who want to make sure their teams’ efforts are focused and effective. In a recent roundtable session chaired by Bob Apollo, founder of Inflexion-Point Strategy Partners, we were pleased to hear from … Read more

Salespeople, it’s time to develop your personal brand

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As salespeople, we expect our company to drive product and sales awareness for us. Justifiably so, we’re the salespeople. Our job isn’t to attract prospects but to close them. Marketing does the attraction; they do the branding; they create product and company awareness, and sales closes the deal. This functional contract has been the agreed-upon … Read more