What we do & why…

Promoting Professional Selling, Driving Business Growth.

Sales is the engine room of economic prosperity. We are the membership body for sales, and the representative voice of the profession. We work with corporate partners, individual members, and training organisations to promote and advance excellence in sales.

Businesses

Become an employer of choice. Recruit and retain top sales talent and grow sales.

Sales professionals

Stand out from the crowd, 
develop your personal brand 
and build your career.

Awarding & qualifications

• ISP Endorsement, sales academies & training providers
• Apprenticeships
• Sales Qualifications
• End Point Assessment

Some of our corporate partners

Chris Capon Headshot
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Corporate Partner

Chris Capon, Distribution Director-UK, Westfield Health

 “The Institute nurtures and rewards continuing professional development and we share the view that investing in the skills and knowledge of our salespeople means they are motivated and valued, and this feeds into the way they interact with our customers.”

Learn from the best in the business

Learn from the best in the business

Check out our latest insights

value proposition

Crafting compelling and customer-specific, value propositions

I imagine most of us of have heard the term “value proposition”.  But what do we mean by value? I ...
Warwick-smallerlower-3

Warwick Business School launches first-ever business sales module for MBA students

In a landmark move for business education in the UK, Warwick Business School (WBS) has become the first business school ...
Virtual sales chat

The Institute of Sales Professionals launches AI-powered chat

The Institute of Sales Professionals (ISP) is excited to announce the launch of its Virtual Sales Coach, designed to make ...
Social Selling

Social Selling: What is digital’s impact on sales?

What is digital’s impact on sales? Not too long ago selling and business development was a human activity, primarily undertaken ...