Institute of Sales Professionals
Promoting Professional Selling, Driving Business Growth.
We’re delighted to welcome Sæplast Americas as a corporate partner of the Institute of Sales Professionals (ISP)! With teams in Canada, USA, Mexico and South America, it’s a global leader in durable, reusable container solutions. Sæplast is known for setting the standard in food-safe, sustainable material handling and is now demonstrating that same commitment to excellence in … Read more
We’re delighted to welcome Amazon Web Services (AWS) to the Institute of Sales Professionals (ISP)! By collaborating with ISP, AWS gains access to a range of benefits including our national and team-level dashboards, capability assessments, over 700 hours of curated CPD content, and opportunities to participate in masterclasses, webinars, events, and professional networking. Joining ISP … Read more
The UK Government’s recent announcement to remove funding for Level 7 apprenticeships for individuals aged 22 and over from January 2026 represents a profound misunderstanding of professional development needs and economic realities. As the Institute of Sales Professionals (ISP), we stand firmly opposed to this short-sighted policy that will undermine the very foundations of skills … Read more
The government’s decision to limit L7 apprenticeship funding to those under 21 has sparked significant debate across professional sectors. As sales professionals, we’re uniquely positioned to examine what this policy shift means for our industry. The Policy Change: L7 apprenticeships, which are equivalent to master’s degree level, now have age-restricted funding. Two sides of … Read more
In a landmark move for business education in the UK, Warwick Business School (WBS) has become the first business school to add a business sales module to its MBA course. Sales is the single most important activity as it brings in cash which is the lifeblood of any business. Yet until now, business schools have not … Read more
The Institute of Sales Professionals (ISP) is excited to announce the launch of its Virtual Sales Coach, designed to make it faster and easier for sales professionals to access the resources, articles and webinars they need to develop their skills and enhance their careers. Smarter search for a smarter sales profession The ISP library holds … Read more
Sales is a powerful and rewarding career, but too many new professionals are set up to fail before they even get started. While 80% of buyers say trust is the key deciding factor (Harvard Business Review), only 3% see salespeople as trustworthy (HubSpot). With no formal pathway into the profession, many early-career salespeople are thrown … Read more
Bringing research and practice together to advance the sales profession The Institute of Sales Professionals (ISP) is proud to announce that it is now the new owner of the International Journal of Sales Transformation (IJoST), the leading global publication dedicated to advancing the sales profession through informed analysis, rigorous research and practical insight. A trusted … Read more
We are thrilled to announce the official launch of the Institute of Sales Professionals (ISP) in Canada, marking a significant milestone in the development of the Canadian sales sector. This expansion comes in response to the increasing demand for professional standards, certification and support for sales professionals across the country. Matthew Nicolle, the Canadian President … Read more
ISP’s recent Sales Leader Network event brought together sales leaders and industry practitioners to explore the evolving challenges and opportunities in Major Account Management (MAM). The sessions explored how we can build sustainable frameworks for finding and developing talent, maintaining trust in key relationships and ensuring resilience as incumbents in increasingly competitive landscapes. With increasing … Read more
Avanade, the world’s leading Microsoft expert has joined the Institute of Sales Professionals as a Corporate Partner to promote and advance excellence in its sales professionals. Working together, Avanade will be better equipped to develop and retain its sales talent, leading to better business results. Guy Lloyd, MD of the Institute said, “We see this … Read more
We’re delighted to welcome Uniquely as the latest Corporate Partner of the Institute of Sales Professionals (ISP). As a leading outsourced contact centre and field sales solutions provider, Uniquely is committed to developing its sales teams and delivering outstanding customer experiences. “People are at the heart of everything we do at Uniquely and this partnership … Read more