Pioneering project to transform the selling power of small businesses

The Institute of Sales Professionals is launching a series of free masterclasses to boost the selling skills of small businesses thanks to a ground-breaking partnership with the Department for Education. The classes will give SMEs immediate and practical help to transform their sales results by achieving bigger deals and better profits more quickly. After taking … Read more

Landmark initiative to tackle critical shortage of sales professionals

The Institute of Sales Professionals (ISP) is launching a wide-ranging initiative to tackle a critical shortage of skilled business-to-business salespeople which has hit all sectors and markets and threatens to hold back the UK economy. The initiative, called Pathways to Professional Sales, is focusing on three key areas under the following headings: Inspiring and engaging … Read more

Mourning the passing of Queen Elizabeth II

The Institute of Sales Professionals joins the nation in mourning the loss of Her Majesty Queen Elizabeth. Patrick Joiner, managing director of the Institute, said: “The Queen showed incredible leadership and fortitude in her 70 years on the throne, through times of extraordinary change. “She has been a constant in our lives and her duty, … Read more

Ethical selling opens doors.. and windows

Safestyle UK, the windows and doors company, is celebrating the second year of its partnership with the Institute of Sales Professionals (ISP) with an impressive set of results. In 2019, facing challenges to revenue and profitability, the board of Safestyle UK set ambitious targets for growth. Despite the pandemic, sales gained momentum in the second … Read more

New season of events to boost sales performance

The Institute of Sales Professionals (ISP) has unveiled a wide-ranging programme of autumn events to guide and inspire business-to-business sales professionals as the UK meets some of the toughest economic conditions for a generation. Our webinars and in-person events include: advice on achieving sustainable high performance; understanding customers’ needs to create opportunities from new and … Read more

Brother UK extends partnership with Institute of Sales Professionals

Brother UK is forging ahead with its campaign to build skills and knowledge across its sales team by signing a new three-year partnership with the Institute of Sales Professionals (ISP). Brother, which supplies technology solutions and services for businesses of all sizes, has a 60-strong sales team based at its headquarters in Manchester and was … Read more

Vital role of B2B selling is recognised at Westminster

The importance of business-to-business (B2B) selling for jobs and growth in the UK has been highlighted today at Westminster. In a debate at Westminster Hall, Mark Pawsey MP called for government support and recognition for the professional B2B sales sector. The MP, who leads the All-Party Parliamentary Group (APPG) for Professional Sales, explained that the … Read more

ISP appeals for tax incentives to boost sales training

The Institute of Sales Professionals (ISP) is encouraged by the Chancellor’s promise in his Spring Statement to look at tax incentives to boost vocational training and is urging the government to focus on professional sales skills and qualifications. The ISP has been calling on the government to intervene to close the skills gap and promote … Read more

How public sector business could transform your sales

Selling goods and services to the public sector has a reputation for being something of a mystery, but it can be a great opportunity to work with a fair and loyal customer offering good payment terms with little or no risk of bad debt. In 2019 alone, the public sector awarded 45,000 contracts to 16,000 … Read more