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Digital Transformation
- Younger generations (late millennials and Gen Z) and older generations (baby boomers and early Gen X) have different motivations for adopting new technology.
- Provide ongoing training and a supportive environment at different stages of your organisation’s digital transformation.
- A hybrid sales structure could effectively bridge generation gaps.
- For effective digital transformation, sales organisations need to invest in good CRM systems and support salespeople’s tech capacity – with the right equipment and training.