Build your trust fund and unlock business opportunities
23 November 2022Companies that work in partnership with the Institute of Sales Professionals say fair, ethical selling promotes customer trust and loyalty, higher morale amongst sales teams and has a significant, positive impact on the way they do business.
Making sales learning stick: apprenticeships and the apprenticeship model
14 December 2021Sales apprenticeships are proving to be very successful, and there is a wider benefit: organisations that don't have formal apprenticeships can use the apprenticeship model to help all their sellers.
Join this important research and help put the humanity back into sales
3 November 2021Seventy-five per cent of suicides in the UK are by men and we want to understand why. In the run-up to International Men’s Day on 19 November, the Institute of Sales Professionals (ISP) is supporting research to learn more about men’s mental health.
Ethical selling builds trust, reputation and customer loyalty
22 October 2021This week, to mark Global Ethics Day, individuals, organisations and governments are being urged to take ethical action to identify and address some of the most critical issues facing society.
From connections to customers: how social media can boost the way you sell
24 March 2021For complex business-to-business purchases, a buyer needs more than a brochure; they need a connection with a skilled, knowledgeable salesperson and social media provides that opportunity.
Better together: how alliances matter even more during Covid-19
25 June 2020Alliances between companies can develop markets, build value and profits, and now more than ever, those partnerships can give new impetus in challenging times.
Good leadership begins with a long look in the mirror
23 June 2020There have never been so many MBA-qualified leaders in the ranks of British business, yet somehow the key indicators that show a healthy business stubbornly refuse to rise.