APS launches new venture to support sales professionals in Asia

APS launches new venture to support sales professionals in Asia
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The Association Of Professional Sales (APS) is moving into an important new phase of its work in Asia Pacific and Japan strengthening its support for professional salespeople across the region.

After three years building interest and connections, through its head office in Singapore, APS Asia has been formally incorporated as a business to provide a strong platform for development.

Leading this important venture is our new managing director and shareholder of APS Asia, Zeenath Kuraisha.

Zeenath is a veteran sales expert with three decades of telesales, inside sales and customer and partner management experience. She also serves as president of the Singapore chapter of the global association for inside sales professionals, the AA-ISP.

The challenges of the Covid-19 pandemic have highlighted the importance of professional networks like the APS, and developing and supporting talented salespeople with recognised professional standards is a priority for many businesses across Asia.

Zeenath commented: "I am proud to pioneer and promote the APS across Asia Pacific countries, bringing in the best minds to set standards and behaviours and work with organisations to develop expert salespeople.

"Over the coming months you can expect to see the Association of Professional Sales Asia grow its activities by engaging with senior sales leaders across the region. This is a great opportunity to support the development of qualified sales talents and leaders of the future."

Andy Hough, APS founder and chief executive officer, added: "Asia is an important region for the Association as we look to grow the standing of sales as a profession.

"Part of this journey is our support for sellers in differentiating themselves and their employers through self-development and aligning to recognised standards.

"Sales is a true profession which offers a rewarding, long-term career and we believe that Asia will see growth in the number of sellers and an increasing need for life-long career learning."

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