Safestyle UK wins industry first for commitment to ethical selling

Safestyle UK wins industry first for commitment to ethical selling
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Safestyle UK, the windows and doors company, has become a market leader in its campaign for professional, ethical selling.

The company is the first in the home improvement sector to be awarded ethical sales business accreditation after its sales team passed the professional registration assessment established by the Association of Professional Sales (APS).

Having set an ambitious target, all of Safestyle's 350 salespeople have successfully completed the APS exam, demonstrating the company?s commitment to professional development and customer service.

Passing the APS assessment is now a requirement for any salesperson who joins Safestyle.

The APS worked with Safestyle to develop the current APS, ethics assessment to make sure it included industry and consumer-specific questions focused on customer care with a particular focus on vulnerable customers who depend on the integrity of Safestyle?s sales team.

Gary Pickering, commercial director at Safestyle UK, said: "Receiving such a prestigious award is great for Safestyle. As we take our sales culture to a whole new level to stay ahead of our competitors, it shows our customers we have a sales force they can trust."

"Each and every one of our sales consultants will have a professional accreditation and training to provide Safestyle customers with the very best levels of service."

"We are promoting a culture of continued professional development and continuous improvement, because we want to grow our business in a sustainable way, by putting the customer first"

"Membership of the Association of Professional Sales is of critical importance to Safestyle. It demonstrates our commitment to professional and ethical selling; and it demonstrates our commitment to our colleagues and to our customers."

Andy Hough, APS chief executive said: "The APS is delighted to be working with Safestyle. Congratulations to their dedicated team of hard-working sales professionals for achieving ethical business status."

"Standards are important, and Gary Pickering's commitment to ethical standards and a professional sales culture has played an important part in our decision to work with Safestyle."

"The Association of Professional Sales is developing sales knowledge, skills and ethical behaviour across all industries and our partnership with Safestyle is another important step in helping companies build strong, trusting relationships with their customers. This is not only good for business; it is the right thing to do."

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