Royal Mail extends partnership with the Institute of Sales Professionals and says customer trust is key value

Royal Mail extends partnership with the Institute of Sales Professionals and says customer trust is key value
“Trust is our key value and our sales teams, working in partnership with the Institute of Sales Professionals, are focused on delivering the best customer experience.” Jon Nicholson, UK Sales Director, Royal Mail Group

Royal Mail Group (RMG) is driving forward its customer-focused campaign for ethical selling in partnership with the Institute of Sales Professionals (ISP).

RMG has extended its membership of the ISP to include the Parcelforce sales team alongside the Royal Mail sales team and says the professional development of its staff is central to customer care.

Jon Nicholson, UK Sales Director, Royal Mail Group said: “Royal Mail and Parcelforce are an integral part of the UK’s supply chain bringing together businesses, customers and individuals. We look after a huge trading base of customers, and in addition, the parcel delivery industry has seen a boom in demand during Covid-19, and many customers, new and existing, had rapid and unplanned changes in their requirements of us.

“That means our ethical approach to selling and how we manage and interact with our customers is vital given our position as the UK’s largest delivery company. Trust is our key value and our sales teams, working in partnership with the Institute of Sales Professionals, are focused on delivering the best customer experience.”

Parcelforce and Royal Mail have a combined sales team of 390. Their membership of the Institute of Sales Professionals extends to well over 400 staff and includes members of Royal Mail’s bids, tenders and solutions teams.

Andrew Hough, ISP CEO, said: “Royal Mail Group is a great example of how continuous professional development motivates sales teams and makes a real difference to the way organisations do business.

“Jon Nicholson, and his colleagues across sales, have worked hard to put ethical selling at the heart of their operation. They know that focusing on good selling builds strong, long-term customer relationships.”

In 2016, Royal Mail helped to set up the first, degree-level business-to-business sales apprenticeship programme, along with pioneering work by the Association of Professional Sales – now the Institute of Sales Professionals. Last year Royal Mail won a prestigious Princess Royal Training Award for its apprenticeship programme.

To find out more about the ISP’s sales revolution (https://www.the-isp.org/news/11828202110-ethical-selling-builds-trust-reputation-and-customer-loyalty ) and how it can inspire your sellers and transform your business, contact ISP chief executive, andrew.hough@the-isp.org.


About Parcelforce: https://www.parcelforce.com/about-parcelforce-worldwide

About Royal Mail Group: https://www.royalmailgroup.com/en/about-us/


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