Using social selling to boost your business


9.00 - 10.00 am BST: As a result of joining this event you will know what to do regularly with your LinkedIn account to help you get more sales, raise your profile, post effectively and demonstrate your expertise.

Recommended audience

Sales directors, sales leaders and those seeking to get sales through LinkedIn

Type of audience

UK and International


You may use LinkedIn any number of ways to build an audience or a network, but what works best? Likes and connections are good, but this talk will focus on the key thing that will boost your business dealings - positive referrals with potential clients.

In this short session we will set out the simple things you can do that will change your approach to LinkedIn so it becomes a comfortable and regular part of the way you build business relationships, helping you to make professional connections in a friendly, relaxed way.

Key takeaways

  • A checklist of the essential things to do on LinkedIn.
  • A refreshingly human perspective about LinkedIn, to put people at ease using social media.
  • A different view on how social selling really works from someone who has made more than £10m in sales thanks to social media.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


James Potter, The Linked In Man

James Potter, also known as the Linked In Man, is the director of The Network Coach Limited, helping businesses and individuals around the world to break down the barriers to selling by being themselves. After more than 15 years training people to use LinkedIn, James has supported more than 140 organisations across 74 countries to engage with people they know, to help them build better business relationships. He is the leading provider of commercial LinkedIn training and consultancy for business professionals trying to make more sales and make LinkedIn work for them.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.



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