Unlock Account Potential to Survive Stagflation


As a result of joining this event the participant will learn the new skills, tools and best practice that will enable them to unlock the full potential of their existing accounts, and to defend the revenue they currently deliver.

Recommended audience

Account managers, sales managers, sales leadership, customer success managers

Type of audience

UK and International


As if we didn't have enough to deal with thanks to the pandemic, inflation, supply chain disruption and the Great Resignation, we are now faced with the prospect of Stagflation: inflation combined with a recession. The tools available to reduce inflation will make the recession worse, and vice versa, so the pain could be severe.

One of the best ways to survive and thrive the next couple of years will be to unlock the full potential of your existing accounts, and to defend the revenue they currently deliver. Imparta's new 3D Account Management programme, the latest release in its state-of-the-art 3D Advantage® Curriculum, provides the tools your teams need to achieve these goals.

Key takeaways

  • Why having a strategy is important for all your accounts, and the elements of a powerful account strategy.
  • Which business to compete for within the account, and which to leave alone, as the economic headwinds worsen.
  • How to build genuine sources of advantage within an account that will help you retain revenue through a recession.
  • Influencing delivery against the account plan, even when you don't have direct authority.
  • The critical skills your teams need to secure contract renewals.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Claire Cologne, Head of Sales EMEA at Imparta

In her role as Head of Sales at Imparta, Claire has worked with a wide range of global organisations across a variety of industries. She brings insight and expertise in improving sales performance to support the execution of sales and business strategies through developing skills at every level; from Front Line to Executive.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact membershipservices@the-isp.org for more information.