Transforming Sales Results Intensive Workshops - Sparsholt College, Winchester


Transforming Sales Results Workshops

Target Audience

Small businesses based in Hampshire and Surrey

This workshop is designed for SME owners and salespeople who want to improve their business-to-business (B2B) selling.

(An SME includes medium-sized businesses with fewer than 250 staff, small businesses with fewer than 50 staff, and micro businesses with fewer than 10 staff.)


This eight-hour masterclass - delivered over one day at Sparsholt College Hampshire, Winchester, - sets out the knowledge and skills that are needed to increase B2B sales and improve long-term business performance. After finishing the course, delegates will leave with a completed workbook containing a sales action plan.

Skills learnt on the course can be put into practice straight away.

Key takeaways

  • A completed workbook containing a B2B sales action plan to gain and/or develop a key account
  • Each delegate’s workbook will be tailored to their own business
  • A plan to create and maintain a good pipeline of prospective customers.
  • How to create and present a winning sales proposition and deal with customer questions
  • How to build and manage business relationships within the customer’s organisation

Full course details

To see the course structure and details of what you will learn click here

Workshop locations, dates and times

Sparsholt, Winchester - 19th January (09:00 to 17:00), online review session 25th January.
Sparsholt College Hampshire, Westley Ln, Sparsholt, Winchester SO21 2NF

If you can't make this session, we are also presenting courses at the following locations:

Guildford - 1st December and 8th December (17:00 to 21:00), online review session 14th December.
Basingstoke - 10th January (09:00 to 17:00), online review session 18th January.
Epsom - Dates TBC

Previous workshops:
Farnborough College of Technology - booking has now closed - 22nd November and 13th December (17:00 to 21:00)


According to the All-Party Parliamentary Group for Professional Sales, the UK suffers from a critical shortage of professional, business-to-business salespeople, particularly in SMEs.

To help close this skills gap, the Institute of Sales Professionals has developed, in partnership with the Department for Education, this series of free workshops, called Transforming Sales Results, to be delivered across north Hampshire and Surrey.

To see our news article about the workshops, click here and to engage in the conversation find us on LinkedIn here.


John Tunstall FF.ISP

John Tunstall has more than 25 years' experience selling high value, complex solutions to blue-chip clients as well as building and developing international business partner networks. He has successfully sold in more than 20 countries, winning multiple sales awards, achieving record orders, turning around failing product sets and generating unprecedented levels of growth.

As a former electronics engineer, John recognised a similarity in engineering and sales processes and designed the Transforming Sales Results workshop to be clear to understand and simple to implement.

John is a founding fellow of the Institute of Sales Professionals.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.



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