The role of AI in Sales


9.00 am BST: As a result of joining this event, the participant will know about the impact of AI on the sales process, which will enable them to make decisions about integrating AI into their own organisations.

Recommended audience

Sales Directors, Sales Leaders, Business Development Professionals, Commercial Directors, Sales Enablement Teams and Operations Leads.

Type of audience

UK and International


What the rise of AI in sales means for salespeople, their teams and sales processes.

AI is taking the world by storm in 2023. With the launch of ChatGPT and machine learning getting ever more sophisticated we want to consider this phenomenon from a sales and business development perspective. How can AI help us as salespeople to get more efficient, shorten sales cycles and remove unwanted administration? What are the risks and challenges to using AI effectively in our organisations? How do we all feel about AI from an ethical sales perspective? Join our engaging panel discussion to explore these questions and make a plan for integrating AI into your sales processes in 2023.

Key takeaways

  • Awareness of the developments in AI and machine learning in 2023.
  • Understanding of how AI can be applied to a sales process, system or team task management to improve efficiency.
  • Clarity on the risks and benefits of adopting AI tools from a sales perspective.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

Panel Lead

Corinne Thomas, L.ISP, Managing Director of Ethical Sales Ltd

Corinne Thomas is the Founder and Managing Director of Ethical Sales Ltd, an expert outbound sales and business development agency for purpose-driven businesses. With 25 years’ experience in sales at director level, Corinne has identified the need in modern-day business to humanise the b2b sales process. Alongside her team of skilled sales consultants, Corinne provides flexible, responsive b2b sales services to purpose-led businesses that are going for growth.

Panel Members

Sue Turner OBE, Founding Director, AI Governance Limited

Sue is dedicated to inspiring leaders to use AI with wisdom and integrity. An experienced Executive and Non-Executive Director, her career spans entrepreneurial private businesses and not-for-profits. She has led significant organisational growth, raised £27 million for charity, and collaborated to shift power to help people improve their prospects. She was awarded the OBE in 2021 for Services to Social Justice.

Guy Littlejohn, Founder of Facets Commercial Consultancy

Working with SMEs to develop their business commercially across sales, partnerships, marketing and client development, we believe that every company should have access to the highest standard of BD professionals, so our fractional embedded model fits that bill for our clients.

Dave Corlett, Business Director, Shaped By

Dave has spent the last fifteen years honing his expertise in winning new clients and growing accounts at independent creative agencies across the south of England. Currently he leads business development at Shaped By, a Bristol-based creative agency specialising in the tech sector.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.



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