Tuesday, 7th February 2023

Register

9.00 am GMT: As a result of joining this event, the participant will emerge with a better understanding of how to diagnose their B2B customer's buying processes - which will in turn enable them to implement more effective sales strategies.

Recommended audience

All Sales Professionals

---

Type of audience

UK and International

---

Description

Understanding complex B2B sales: There are two critical things every B2B salesperson needs to know about every customer's buying journey: whether an eventual purchase is inevitable or discretionary, and whether their prospect is embarked on a familiar or unfamiliar buying journey. The answers to these two questions have a profound impact on your sales strategies and tactics. This webinar will equip B2B salespeople and sales managers to diagnose and deal with these critical success factors.

---

Key takeaways

• How to determine whether your customer is making an inevitable or a discretionary purchase.
• How to determine whether your customer is on a familiar or an unfamiliar buying journey.
• Why these two datapoints are so important.

---

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

---

Presenter

Bob Apollo FF.ISP, Chief Outcomes Officer, Inflexion-Point Strategy Partners

Bob Apollo is the Founder and Chief Outcomes Officer of Inflexion-Point Strategy Partners, a UK-based sales effectiveness consultancy. Bob works with CEOs and sales leaders of ambitious B2B-focused sales organisations, encouraging, equipping and enabling them to implement a business-outcome-focused mindset across their sales organisations. https://www.linkedin.com/in/bobapollo/

---

Register