Thursday, 20th April 2023
9.00 am BST: The key to being more successful is to stop selling to the customer and get them to buy from you instead! Today’s session will give you some insights into how to achieve that!
All sales professionals
Type of audience
UK and International
I am clearly stating the obvious when I say that salespeople need to win business to succeed in their job! But as we all know it is not quite as simple as that!
Even when we have been given a sales title a target and a territory it doesn't just happen, and sometimes the more we try to "sell" the less successful we are.
The key to being more successful is to stop selling to the customer and get them to buy from you instead! Today’s session will give you some insights into how to achieve that!
- Understanding the buyer’s mindset.
- The four key reasons buyers buy!
- The two key questions to ask to avoid just selling!
CPD Points: Two (when attending live) or one (watching the recording)
Andy Buchanan F.ISP, CEO & Founder of Future Consulting Ltd
Andy is a sales strategist and sales coach with over 37 years of experience as a salesman and Global sales leader. He helps companies expand and grow by ensuring their senior leaders and sales teams have a clear sales strategy and are fully equipped through coaching and training to succeed.
Companies Andy has worked at as Sales and Global sales leader include IBM,GE, Business Objects/SAP, Netiq, Polycom and Modality Systems.
Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact firstname.lastname@example.org for more information.
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