Wednesday, 8th February 2023

Register

9.00 am GMT: As a result of joining this event the participant will know how to differentiate their value proposition which will enable them to get heard in a crowded marketplace.

Recommended audience

Business owners, salespeople, marketeers

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Type of audience

UK and International

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Description

Pick Fights! How to make your business/proposition stand out in a crowded marketplace and set yourself apart from your competition.

In this highly entertaining and thought provoking workshop, Mark Blackmore explores some of the key themes in his #1 Amazon Bestseller, Marketing Renegade, and gives you the tools to differentiate your value proposition and find a voice worth listening to.

Most businesses sell similar stuff, which makes standing out from the crowd really difficult from a sales and marketing perspective. Picking a 'fight' means identifying something that people already dislike, creating a cause that someone can believe in, and making a stand against it. Tapping into a motivation that already exists is much easier, and more cost effective, than trying to create momentum from nothing. It gives you a point of differentiation and helps you connect emotionally to customers.

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Key takeaways

• How to choose create a cause people can believe in.
• How to tap into an emotion that already exists and create a voice worth listening to.
• How to market your message and get noticed.

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CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

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Presenter

Mark Blackmore A.ISP, Director, Lammore Consulting Ltd

Mark Blackmore is a sales guy, serial entrepreneur and #1 Amazon bestseller. He has helped salespeople, managers and businesses across the world to improve their performance and deliver greater customer value.

His blue-chip clients include:

• Media: Autotrader, Global.com, TES Global.
• House Building: Barratt/David Wilson, Bloor Homes, Taylor Wimpey, Bellway.
• Logistics: Hellmann Worldwide Logistics, Panalpina.
• Manufacturing & Service: G4S, Essity.
• Financial Services: Coremont (Brevan Howard), Luxoft, LCH Clearnet.

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Register