Pick Fights! How to make your business/proposition stand out in a crowded marketplace


9.00 am GMT: As a result of joining this event the participant will know how to differentiate their value proposition which will enable them to get heard in a crowded marketplace.

Recommended audience

Business owners, salespeople, marketeers

Type of audience

UK and International


Pick Fights! How to make your business/proposition stand out in a crowded marketplace and set yourself apart from your competition.

In this highly entertaining and thought provoking workshop, Mark Blackmore explores some of the key themes in his #1 Amazon Bestseller, Marketing Renegade, and gives you the tools to differentiate your value proposition and find a voice worth listening to.

Most businesses sell similar stuff, which makes standing out from the crowd really difficult from a sales and marketing perspective. Picking a 'fight' means identifying something that people already dislike, creating a cause that someone can believe in, and making a stand against it. Tapping into a motivation that already exists is much easier, and more cost effective, than trying to create momentum from nothing. It gives you a point of differentiation and helps you connect emotionally to customers.

Key takeaways

  • How to choose create a cause people can believe in.
  • How to tap into an emotion that already exists and create a voice worth listening to.
  • How to market your message and get noticed.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Mark Blackmore A.ISP, Director, Lammore Consulting Ltd

Mark Blackmore is a sales guy, serial entrepreneur and #1 Amazon bestseller. He has helped salespeople, managers and businesses across the world to improve their performance and deliver greater customer value.

His blue-chip clients include:

  • Media: Autotrader, Global.com, TES Global.
  • House Building: Barratt/David Wilson, Bloor Homes, Taylor Wimpey, Bellway.
  • Logistics: Hellmann Worldwide Logistics, Panalpina.
  • Manufacturing & Service: G4S, Essity.
  • Financial Services: Coremont (Brevan Howard), Luxoft, LCH Clearnet.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact membershipservices@the-isp.org for more information.



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