Paying and incentivising salespeople in changing times


9.00 - 10.00 am BST: As a result of joining this event, you will know the critical success factors of sales reward which will enable you to stimulate your sale team to sell more and sell better.

Recommended audience

sales directors, senior revenue and strategy officers, sales operations, enablement and sales managers

Type of audience

UK and International


You will be given practical advice on building and implementing sales reward plans with access to trends and insights based on data from over 100 businesses in 2023. You will be able to work on the key elements of sales remuneration that drive sales success whilst keeping the finance director happy! What happens if you set your thresholds too high or low? How do you handle windfalls? What are businesses doing with non-financial benefits? What about team selling and hybrid selling? Answers will be provided to these real-world questions and more from someone who understands both the technicalities of sales reward and the commercial realities of sales leadership.

Key takeaways

  • Use sales rewards to sell more, sell better.
  • Data driven insights on sales reward trends.
  • Practical advice on sales reward plans.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Jon Clark, Director, Sales Compensation at SalesFitness Group

Jon Clark combines an impressive sales reward track record in a Big 4 accountancy with rich experience of applying the best methodologies to the realities of sales management.

Richard Higham FF.ISP, Sales & Marketing Director at SalesFitness Group

Richard Higham has been driving sales performance in market leaders and high growth businesses for over 30 years. Together Jon and Richard have long and deep and broad experience of what makes a difference in sales.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.



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