Mental Toughness in Sales - Is this your superpower?


9.00 am BST: As a result of joining this event, the participant will understand the basics of mental toughness which will enable them to perform at a higher level for longer, enjoy better wellbeing and feel more in control of their role.

Recommended audience

All sales professionals

Type of audience

UK and International


Mental toughness in sales - Is this your superpower?
How to succeed in a world where rejection and failure can be the norm.

Selling is all about performance. Salespeople face pressures and challenges everyday so they need resilience to deal with rejection and failure, and positivity to see and seize opportunity where others see threat.

Mental toughness describes the invisible mental approach every person adopts in everything they do. It is a major factor in performance, wellbeing and aspiration which are essential qualities for salespeople giving them the psychological edge to cope with the ups and downs that are part of their job.

Developing resilience and positivity, which together make up our mental toughness, can give a sense of self worth, purpose and determination and confidence to face what arises and, importantly, to be optimistic about what lies ahead.

Key takeaways


  • What mental toughness really is, and why it is relevant for performance and wellbeing.
  • Why developing mental toughness is critical to sales performance, sales agility and wellbeing, especially at stressful and challenging times in the sales cycle.
  • Why it is so important to understand our mental toughness profile, how to go about optimising this key personality trait and why this is your superpower.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Doug Strycharczyk, CEO at AQR International

Doug Strycharczyk is CEO for AQR International, a leading provider of high-quality psychometric tools and assessments, where he has, over the past 25 years, become recognised as a thought-leader on the concept of mental toughness.

As a practitioner working in 80 countries, he has developed, with leading academics, approaches, programmes and a unique high-quality measure (MTQ Plus) to enable the key concept of mental toughness to be applied to people and organisations in every sector.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.