Make your business/proposition stand out in a crowded marketplace


9.00 am BST: As a result of joining this event the participant will know how to use different ways of presenting information which will enable them to communicate their ideas more effectively. 

Recommended audience

Sales teams, sales managers, bid managers and customer-success teams

Type of audience

UK and International


Increasingly, artificial intelligence (AI) will help to make your goods or services shine, creating impressive promotional content - videos, pictures, words, short pitches and engaging presentations - based on criteria specified by you. Unfortunately, AI will be doing the same for your competitors.

It is also inevitable that customers respond differently to how and what you sell, so it is important to use a range of styles, ideas and methods.

That means you have to be aware of the possibilities and the pitfalls, be familiar with traditional and digital selling and marketing techniques and know which messages to use, and how and when to use them.

In this presentation, we will be reviewing your options on this, helping you to present your ideas and propositions in the best way possible so they support your customers to achieve their goals, and by extension yours. This has always been the key to good selling.

What options are there to make you stand out from the crowd in a world where creating credible content is easier than ever? We hope you can join us to find out.

Key takeaways

  • An overview of the different communication styles.
  • Ideas of how to differentiate their formal communication with customers.
  • An awareness of some of the tools available to support best practice.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


John Toal FF.ISP, Director, Telleo Partners

John is a highly experienced business development director with invaluable experience from every aspect of the technology sector. As a senior business leader working for multinational companies and UK-based technology scale-ups, John works with sales and marketing teams to ensure they achieve their business ambitions.

Tim Misson, Director, Sales Engine

Tim is a commercially focused and technically knowledgeable business development specialist with more than 20 years' experience in various senior sales enablement roles, including six years as managing director of his own lead generation company. Tim brings process, structure, and a keen interest in technology to drive sales innovation with customers.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.