How to make a successful move from salesperson to sales leader


9.00 am BST: As a result of joining this event, the participant will have a good understanding of the role of sales manager and the skills and behaviours to be successful.

Recommended audience

  • Anyone aspiring to become a sales manager / leader
  • Newly appointed sales managers / leaders
  • Established sales managers / leaders who want to improve or refresh their skill set
  • Business owners looking to appoint a sales manager

Type of audience

UK and International


Too often, good salespeople are promoted to sales management or leadership positions without the necessary training and coaching, and, as you might expect, it doesn't usually end well.

Being good at what you do and keen to take on a new challenge is just the first step on the road to sales management. The new job will demand skills and competencies that still need to be developed. For instance, many people who become sales managers have no experience of supervising and coaching others and are uncertain how to achieve success.

In this webinar we will share our experience, suggestions, and ideas to help you become a skilful and effective manager, whether you are looking for promotion or are already working in a senior role and need to refresh or enhance your knowledge and skills.

Key takeaways

  • An understanding of the key competencies and behaviours to be a successful manager.
  • How to prepare for a new role in sales management.
  • The habits of highly successful sales leaders.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Nick Banyard, FF.ISP, Co-founder of It's All In The Mind

Co-founder of It's All In The Mind, Nick Banyard has a 40-year record of success in sales and sales leadership and has held most positions in the sales hierarchy. He has experience in country manager and sales director roles at management board level where he recruited, led and trained, employed and self-employed sales teams.

Simon de Ferrer, Co-founder of It's All In The Mind

Co-founder of It’s All In The Mind, Simon de Ferrer has over 30 years' experience in international sales, relationship management and leadership. Previously, in his role with an international wealth management business, Simon led a team of 10 wealth managers to £1 billion in assets and £7.2 million in annual revenues in 3 years.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.