How to maintain momentum in the sales process to shorten the sales cycle

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9.00 am BST: As a result of joining this event the participant will know how to better manage their customer sales process which will enable them to speed up the sales cycle to increase sales growth.

Recommended audience

Sales professionals, key account managers, business development managers and sales managers


Type of audience

UK and International


Description

In this webinar, we are looking at how to speed up the sales cycle and accelerate growth at the right pace for both buyer and seller.

We are delighted to be joined by experienced business leader and executive coach Justin Leigh who helps organisations tackle this challenge by establishing strong partnerships with their customers, and focusing on using a proven sales process to create clarity and commitment for the customer and the salesperson.

Justin will offer practical advice to engage customers and keep them committed to progress. He will also discuss the psychology, skills and systems of the world’s best sales teams to maintain momentum in the sales process and how this has helped them achieve market-leading growth while forging long-term loyal business relationships.


Key takeaways

  • Understanding the main challenges of the sales cycle
  • Knowing the importance that the sales process plays in maintaining customer momentum
  • Practical ideas to engage customers and keep them committed to progress
  • Changes that sales teams can make to speed up the sales cycle, and the impact of those changes to growth

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Presenter

Justin Leigh L.ISP, Founder of Focus4Growth

Justin Leigh is the Founder of Focus4Growth. A sales and leadership training company specialising in B2B markets. He is the bestselling author of “Inspire, Influence, Sell” (Master the psychology, skills and systems of the world’s best sales teams) and finalist in the National SME Business Awards 2022.

Justin has over 25 years' experience in sales and leadership roles and has trained thousands of sales professionals throughout his career in amazing companies like 3M, Vitality, NTT DATA, Align Technology, Odeon Events and many more.

He is invited to speak for many business organisations including the Institute of Sales Professionals and the Institute of Directors. He's on a mission to show sales leaders and teams how to achieve market-leading sales growth and make a more positive impact in the world.


Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact membershipservices@the-isp.org for more information.

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