How to keep selling 'Customer focused' and 'Human'


As a result of joining this event the participant will understand how to adopt a client-centred approach which will enable them to create more authentic, genuine propositions that truly meet their customer's needs.

Recommended audience

Sales professionals from any industry

Type of audience

UK and International


How to keep selling 'Customer focused' and 'Human' (to increase customer engagement and growth)

To sell (or serve) effectively, you must focus on your client, even if it creates more work for you. This is a fundamental principle of sales. Committing to meeting the needs of your client gives you a huge competitive advantage. If you start from this position and remind yourself that the most important perspective is always that of the client, the experience you create will mean so much more for your clients.

This webinar will encourage attendees to look at sales situations from their client's perspective which will put them among the best salespeople on the planet.

Video Link

Click here for short video relating to this webinar.

Key takeaways

  • How to shift your mindset to one of service towards your clients
  • How to utilise a sales process to foster stronger, more meaningful relationships
  • How to create authentic, genuine propositions that truly meet your clients' needs

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Justin Leigh, Managing Director at focus4growth

Justin is an accredited executive coach and the founder of Focus4growth Ltd. He is the best-selling author of Inspire Influence Sell, and has over 25 years' experience in sales and leadership. Justin is an accomplished author, trainer, facilitator, adviser and consultant, helping organisations to develop high performance, high growth leaders and sales teams.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.



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