Tuesday, 28th March 2023

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9.00 am BST: In this session, we will consider how using LSS can help you Define, Measure, Analyse, Improve and Control your sales processes to meet your goals.

Recommended audience

Sales Managers, Marketing Directors, and Sales Directors

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Type of audience

UK and International

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Description

In the sales function, we tend to talk about the "Sales Process" without considering that it is actually a process. Why is this?

One of the reasons may be that we are so focused on the end result, that we forget or do not have time to consider the efficiency and effectiveness of the sales process itself. In essence we don't consider it as a process.

Many companies use Lean and Six-Sigma (LSS) principles to improve their manufacturing or operational processes with excellent results, so why not sales?

In this session, we will consider how using LSS can help you Define, Measure, Analyse, Improve and Control your sales processes to meet your goals.

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Key takeaways

• Understanding Sales as a process.
• How to Measure the efficiency of your Sales Process.
• Understand how Sales Processes can be improved.

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CPD Points

CPD Points: Two (when attending live) or one (watching the recording)

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Presenter

Andrew Wilcock BSc, MBA, AFHEA, FMM, FF.ISP, Lecturer, Trainer and Consultant, Lean 4 Sales Ltd

Andrew is an experienced International Sales & Marketing Lecturer, Trainer and Consultant who has lived and worked in the UK, Saudi Arabia, and the USA. He divides his time between helping companies improve the efficiency and effectiveness of their sales processes and lecturing in Sales Management and B2B Marketing at Post Graduate Level.

A USA and UK business education gives him a wide strategic perspective, with a BSc in Management (Marketing Major) from Franklin (Ohio), an MBA from the University of Leicester, (Dissertation on the use of Lean & Six Sigma in the Sales & Marketing Process), a Cranfield Fellowship in Manufacturing Management (Project on the use of TRiZ & TOC in Sales Pipeline Management), and a Postgraduate Diploma in Sales Management from Portsmouth University. He is a Founding Fellow of the Institute of Sales Professionals and an Associate Fellow of the Higher Education Academy.

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