Forget CRM, Think MCR! Maximise Your Customer Relationships!


As a result of joining this event the participant will know the key ingredients of Maximised Customer Relationships which will enable them to spot, create and maximise opportunities, repeat business, referrals and recommendations from the customers they want!

Recommended audience

Anyone with responsibility for leading and managing customer-facing people, and anyone who wants to make a difference in their business when it comes to building relationships with customers.

Type of audience

UK and international


An interactive Webinar with Andy Hanselman

Are you getting the best from your existing customers? Do you get the levels of repeat business, referrals and recommendations you want? Are your efforts focused on the right customers? Do your people know who these customers are? Research shows that many businesses are missing out on opportunities and sales with their existing customers. Why? Often, because they are being very passive in their approach; they are just reactive and 'taking orders' or they are ignoring these customers because they are too busy chasing new ones!

In this webinar, business competitiveness expert Andy Hanselman will show how winning businesses take a Dramatically and Demonstrably Different approach. He will encourage you to 'Forget CRM and Think MCR!'. That means 'Maximising your Customer Relationships!'

He will highlight how these successful businesses proactively develop relationships that 'give the best to, and get the best from, the customers they want'. It's definitely not about the 'heavy sell' or being 'pushy' but taking a proactive approach to spotting and creating new opportunities.

Andy will share proven tools and techniques to help you:

  • Identify your 'best' customers; find out what they think, what they want, and what they don't want.
  • Create 'dialogue, not diatribes' and tailor the experience specifically to individual customers to help 'lock them in'.
  • Spot, develop and maximise opportunities, repeat business, recommendations, referrals and your relationships!

Key takeaways

  • Real examples of businesses that make 'MCR' work for them to maximise their efforts and their profits.
  • An opportunity to evaluate how your business measures up in the key areas that make a difference.
  • Proven, practical tools and techniques to help you transfer the lessons to your business and identify the steps you need to take to a Dramatically and Demonstrably Different approach to Maximising your Customer Relationships.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Andy Hanselman of Andy Hanselman Consulting

Andy Hanselman is a recognised speaker on business competitiveness and differentiation. With over 30 years' experience, he speaks at conferences and events worldwide. He has built a strong reputation for his down-to-earth approach offering no-nonsense 'stuff' that people can use back in their business immediately to improve their competitiveness. By sharing examples that resonate with the audience and telling stories they can learn from, Andy offers practical, stimulating and fresh ideas.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.