Focusing your sales strategy in a changing world


9.00 am BST: As a result of joining this event your will know how to re-energise your sales strategy and team which will enable you to find, win, retain and delight more clients. 

Recommended audience

Senior salespeople, sales director and directors

Type of audience

UK and International


We live and work in a constantly evolving world, with businesses and customers changing the way we buy, sell and shop. In this webinar, you will hear how a bank supplier missed a major opportunity through their own assumptions, how a speaker uncovered a blind spot in his offering with his clients, and what you can learn about referrals from a legal firm who learned to see more of their clients’ perspective. This presentation will help you to recognise and understand these changes and look at the ways your business might embrace opportunities for growth, new markets and innovation.

Key takeaways

  • Understanding how your clients have changed and how your organisation can adapt to these changes.
  • Creating real client focus through a series of lenses – learning from others’ successes and challenges.
  • Exploring changes in clients’ behaviour through the sales and business development cycle and how you maximise you return from existing and new clients.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Nevil Tynemouth, founding director of New Results

Nevil is the founding director of New Results, a business that helps professional services organisations improve their selling and business development activities.

Nevil was involved in launching two of the UK's most familiar brands - Dyson and BlackBerry. He has worked as part of the management team of FTSE100 companies for more than a decade and in sales for 25 years. Nevil launched a significant coaching programme for BT helping them to win business customers across the globe.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.