Facts Tell, Stories Sell: why storytelling works and how you should use it


As a result of joining this event the participant will know how to tell the stories which will enable them to engage, sell and inspire.

Recommended audience

Leaders, salespeople and anyone who needs to present or pitch ideas, products, services or initiatives.

Type of audience

UK and International


Poor communication costs your business money. You can't close deals, inspire your team or create real change if you're confusing people or sending them to sleep. Not even the best ideas work if no one pays attention, remembers, or cares about what you said. If you want to have impact, you need the power of stories.

Through compelling science, relevant case studies, and captivating stories of his own, Francisco will empower individuals across all levels of the company to use intentional stories to attract more customers, engage their teams and inspire change.

Key takeaways

  • Discover the science behind storytelling and how you can leverage it.
  • Understand the stories all businesses need to tell - and how to find them.
  • Add value to your product and service in a way that will make price irrelevant.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Francisco Mahfuz, Keynote Speaker and Story Coach

Francisco Mahfuz has always loved speaking, even before he had anything useful to say. He's been telling stories in front of audiences for a decade, and even became a National Champion of public speaking.

Today, he’s a keynote speaker and storytelling coach trusted by global organisations to inspire teams and individuals to communicate more effectively through intentional storytelling.

He's the author of "Bare: A Guide to Brutally Honest Public Speaking" and the host of The Storypowers Podcast.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact membershipservices@the-isp.org for more information.



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