Do it like Norman - Powerful Online Communications


As a result of joining this event the participant will know how to structure and deliver an online pitch or presentation which will enable them to deliver consistently well to a range of audiences.

Recommended audience

Sales professionals who are continually called on to pitch or present to clients online.

Type of audience

UK and international


In the deep, dark murky waters of the Amazon Basin lives a fish…

This energetic, practical, and interactive masterclass is all about how to achieve consistent excellence in online presentations.

Using BBC presenter Norman Smith's well-structured video presentation as an example, the webinar will explore how to make the absolute best of ourselves in our virtual communications and make sure that we are coming across in an interesting and engaging way. Whether it is delivering the perfect sales pitch, engaging with an online audience in a webinar, or increasing presence in virtual meetings, this webinar will give lots of easy-to-use tips and techniques that will make an immediate impact.

We explore 3 key areas:

  • Height, Light and Sight – how to speak to the camera
  • Voice - vocal techniques to maintain interest and engagement
  • Content - how to be clear, concise and relevant

Key takeaways

  • Increase online presence
  • Deliver clear and engaging content
  • Become more confident and engaging when presenting

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Mike Kelly, Speech and Presentation Expert and Jonathan Bacon, Director at Speak The Speech

Mike Kelly has been a speech and presentation skills coach for 15 years. "I am in my element when working with groups or individuals who value great communication and want to improve theirs. When I witness the difference a few hours can make and the confidence it gives people, I feel blessed to be doing what I'm doing."

All Mike's workshops and webinars get people participating, engaging and sharing input about the life-affirming rewards of great communication.

Mike trained at the London Academy of Music and Dramatic Art (LAMDA) and alongside his coaching work has appeared in countless stage, TV and film productions including 'The Martian' with Matt Damon, 'Silent Witness' for the BBC, 'The Terror' for AMC……and a cameo with Daniel Craig and Kate Winslet in 'A Kid In King Arthur's Court', (a film you won’t hear Daniel or Kate talking too much about these days!)

"There are loads of wonderful transferable skills from my work in theatre and television and I love to see how they benefit people who are required to speak well under pressure, in those spotlight moments."

Mike has worked with the likes of the UN, HSBC, Baker, and McKenzie, F1, Team GB Olympians and the Department of International Trade.

Mike will be joined by Jonathan Bacon who trained as a classical actor and was a member of the RSC before creating Speak the Speech in 1998. The business has now grown into a global company that helps blue-chip organisations in all continents of the world. Jonathan loves communication and his energy and passion are infectious, meaning his courses are always fun and often life changing.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.



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