Differentiate Through more Powerful Presentations and Proposals


As a result of joining this event, the participant will know how to structure and deliver more powerful and engaging demonstrations and proposals, which will directly enable them to generate more revenue

Recommended audience

All Sales Professionals

Type of audience

UK and International


In business-to-business (B2B) selling, both the presentation and the subsequent proposal are critical to your success. Yet all too often these are not planned and delivered in a way that helps you to truly stand out against your competition.

In this webinar, Jim Irving will discuss both of these important stages in your interaction with your B2B prospects.

Jim's experience includes 30 years of corporate enterprise-selling and 15 years of supporting and coaching start-ups and scaling companies to win against bigger competitors. The latter part of Jim's corporate career saw him become the buyer and develop his thinking. His work on improving presentations and proposals has won his clients a lot of business over the years.

The session will look at planning, content and structure, and how to really stand out in your marketplace. It will be a practical session for the attendees and Jim will share many of his career lessons.

Key takeaways

  • How NOT to start any presentation or proposal
  • How to gain and hold attention
  • How to create a structure which will deliver greater success

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Jim Irving, author, sales thought-leader and co-founder at Practice Edge

Jim is a founding fellow of the ISP. He has worked in tech sales for 44 years, moving from selling to leading major US tech company operations in the UK/EMEA. For the last 15 years he has trained and supported start-ups. Jim has written three successful books on B2B Sales.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact membershipservices@the-isp.org for more information.How to better prepare to enter the discovery phase.



Upcoming Events

Buyer Behaviour - What are the key drivers in the decision making process?

Thirsty Thursday - Live EPN Event

No appetite for training?

The Critical Role Mental Toughness Plays in Delivering Sales Outcomes!

Engage, Empower and Enable your people with an UBER Culture

More events