Creating Differentiation through "belief" selling


9.00 am GMT: As a result of joining this event, the participant will learn how to create and implement belief selling to improve their conversion ratios and maximise success using a proven roadmap.

Recommended audience

All Sales and Account Consultants, Executives, Managers, and Directors

Type of audience

UK and International


There is a common cliché That "People buy People" - especially those that create affinity. That personal connection is vital. After all when was the last time that you bought something of value from someone you didn't trust?

But it goes broader than that. I had an old boss who told me a "mantra" that people buy in sequence. They buy you first, then they buy your Company and only then do they buy your products and services.

I can't tell you how to do number 3, but what I do know is that buying you and your Company is about culture. Every seller has to create the right set of beliefs in who you are and how you work to feel "cultural fit" which is when they buy. When created then your products and services must be fit for purpose.

It is called "Belief Selling" - come and find out more.

Key takeaways

  • Understand what and how cultural beliefs play a huge part in successful selling.
  • Learn how to create the right set of beliefs about you and your Company to increase your conversion ratios and maximise revenues.
  • Learn how to implement belief selling in a step-by-step roadmap.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Mark Erskine, F.ISP, Director and Founder of Seller Performance

Mark Erskine is Director and Founder of Seller Performance and a highly experienced sales performance specialist, with over 35 years' experience in business-to-business sales at corporate level. Mark is a Master Trainer and Coach and now UK Partner Licensee for LIFO® behavioural profiling, qualified business coach and mentor, trained facilitator, and former Miller Heiman Independent Consultant. He is an Independent Consultant for Culture Partners.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.