Client Experience Management: The low cost, high impact differentiator

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This short session looks at how we deliver the Client Experience that makes clients extensions of the marketing department by turning them into raving fans.

Recommended audience

TBC


Type of audience

UK and International


Description

There are many discussions in marketing departments about how to differentiate an organisation to make them competitive. Things like sector focus, competitive pricing, regional knowledge have been used for decades and are, of course, very important elements to get right. Research tells us that an organisation's reputation is a vital component when it comes to decisions around buying so it is inevitable that ensuring that our reputation is one that is creating opportunities.

This short session looks at how we deliver the Client Experience that makes clients extensions of the marketing department by turning them into raving fans.

Leaning on research into what customers want from their providers we will share what the best companies are doing and offer practical ideas and suggestions as to how you can create more opportunities from both new and existing clients.


Key takeaways

  • TBC
  • TBC
  • TBC

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Presenter

Gary Williams, FF.ISP

Gary is founder and CEO of Questas Consulting a training and coaching consultancy. “Our purpose is to help reluctant or unnatural salespeople develop skills and confidence in the area of sales and client relationship management." After an early career in sales and sales management he moved into training and coaching in 2004 and started Questas in 2011. “We focus on professional and engineering services companies and often work with technical experts who need to sell but would rather not!”


Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact membershipservices@the-isp.org for more information.

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