Adapting to Digital Trends in Sales


As a result of joining this event the participant will know what core trends and changes are being seen as a result of a data-driven Sales world which will enable them to adapt their approach to sales planning and solutions to win more customers.

Recommended audience

Senior Sales Executives, Sales Leaders, Sales Managers, Strategy Teams, Marketing and Lead Generation, Customer Service

Type of audience

UK and International


This subject matter expert panel discussion will provide updates and insights on changes in sales approaches, sales analytics, and technology since the pandemic and current geopolitical climate.

Key takeaways

  • Insights on core trends in the a data driven Sales world.
  • Hear from a mix of panellists on how they are adapting to these trends and what changes and impacts they foresee in the market.
  • Gather top tips and recommendations from Oracle on how to adapt to new digital trends, plan ahead and engage with customers.

CPD Points

CPD Points: Two (when attending live) or one (watching the recording)


Gio Bottelli, Director of CX Strategy at Oracle

Gio is a Strategy and Sales Enablement Director in the EMEA CX Mid-market team, with a background in creating and leading Digital Transformation initiatives, across various B2B-B2C industries. He enjoys helping clients and partners harness complexity and achieving long term success results for their businesses.

Colin Day, Managing Director of EMEA at Oktopost

Colin Day is Oktopost's Managing Director of EMEA. With more than 30 years of experience across sectors that include technology and financial services, Colin has an excellent track record of building and operating high-performing, go-to-market functions. He also has hands-on experience in implementing all aspects of commercial operations across the globe.

Ric Dudley, Sales Advisory Director UK, Baringa

Ric leads the Revenue Growth and Sales advisory practice at Baringa Partners. For more than 20 years he has been optimizing, transforming and re-imagining Sales functions and selling. Mostly in Telcos and TechCos, always with the top line and customer in mind. His experience spans Go To Market strategy, sales operating model, analytics, process optimistation, seller productivity improvement and RevTech advisory. He has consulted for multi-nationals, large enterprise, SMB and consumer focused firms. Ric's experience includes helping integrate global sale forces post-merger, harmonising silo’d product structures into unified Go To Market models, re-engineering the sale process to drive out friction and increasingly embedding Digital - for both customer self-service and seller enablement. More recently Ric has been helping B2B companies pivot to organizing themselves around the end to end revenue value stream: From Lead to Cash, acquisition to retention, Customer awareness to Customer Success.

Steve Lindsey, Event Director, National Sales Conference

A self-confessed B2B event geek and purist of 20 years. In 2014, Lincoln West launched the National Sales Conference (NSC) universally recognised as the UK’s largest and most influential event for the sales profession, providing CPD accredited 'Winning Business' content for leaders and teams.

Steering an event business through Covid led to the digital transformation of the National Sales Conference and launch of, a free online personal and professional development community platform for sales, revenue and customer success.

Away from B2B events, Steve is a trustee for Alopecia UK and a fundraising Ambassador for his local Hospice in the Weald, participating in marathons, Ironman and various endurance events.

Please note that if you are not a member of the Institute of Sales Professionals and book a ticket, our members will take priority and, in the event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, contact for more information.