The Group's mission

To improve the global recognition of the importance of sales and its impact on the UK economy; promote and advance the sales profession and boost the success of British industry, especially in international trade.

MPs leading the APPG

The cross-party group is supported by us and we provide its secretariat and research. The group was founded by ISP Fellow Stephen Kerr in 2018, when he was MP for Stirling.

The APPG is now led by Mark Pawsey, the MP for Rugby, who also sits on the influential Business, Energy and Industrial Strategy Committee - a select committee of the House of Commons.

  • Mark Pawsey MP, Conservative, Chair and registered contact
  • Jim Shannon MP, Democratic Unionist Party, Vice Chair
  • Jack Lopresti MP, Conservative, Vice Chair
  • Martyn Day MP, Scottish National Party, Vice Chair
  • Peter Kyle MP, Labour, Vice Chair
Supercharging sales

Supercharging Sales read the full parliamentary report

Inquiry report by the All-Party Group for Professional Sales says B2B selling is key to the country’s economic recovery from the Covid-19 pandemic.

Read the Full Report
The missing link

Report into the selling challenges faced by SMEs

The first inquiry report by the All-Party Group for Professional Sales focuses on the selling challenges faced by SMEs and sets out 24 recommendations to boost their selling power and productivity.

Read the Full Report

Meeting minutes

Tuesday 7 June 2022

The APPG for Professional Sales meets to discuss how the government can support B2B sales education.

Read the Minutes

Tuesday 23 November 2021

The APPG for Professional Sales meets to discuss the role of sales in driving the UK’s international trade

Read the minutes

Tuesday 11 February 2020

MPs re-establish the APPG for Professional Sales following the general election in December 2019.
Portcullis House

Read the minutes

Tuesday 18 June 2019

Second annual general meeting of the All-Party Parliamentary Group for Professional Sales
Committee room Q, Portcullis House

Read the minutes

Monday 11 June, 2018

First annual general meeting of the All-Party Parliamentary Group on Professional Sales
Committee room 7, Palace of Westminster

Read the minutes