Who is the Institute of Sales Professionals?
We are the leading, not-for-profit international professional body for sales. We offer membership, internationally recognised qualifications and a world-leading continuing professional development platform. We are proud of our profession and passionately believe that sales should be a chartered body – this is part of our mission.
Why become an ISP partner?
Professional recognition & career development
Retail sales roles are too often seen as low-skill jobs. ISP partnership changes that by offering accredited pathways that turn sales associates into recognised professionals. This not only improves confidence but also enhances employer reputation—helping you attract and retain the best talent.
Retail-specific support tailored to your business
As an ISP partner, your business gains access to resources designed specifically for the retail sector, including:
- Industry-leading training delivered by retail sales experts
- Exclusive insights into customer psychology and buying behaviour
- Best practices for consultative selling, upselling and cross-selling
- Omnichannel sales strategies to bridge the gap between online and in-store
- Commercial acumen and sales analytics to drive revenue growth
Reduce staff turnover & recruitment costs
The retail industry has one of the highest employee turnover rates—costing
businesses millions in recruitment and lost productivity. ISP partnership provides
structured career development that improves retention, enhances morale and
reduces costly hiring cycles.
Increase sales & enhance customer experience
Skilled sales professionals don’t just sell more—they build relationships, create exceptional customer experiences and strengthen brand loyalty. Through ISP partnership, your team will be equipped to boost conversions, increase repeat business and differentiate your brand in a competitive market.
Training as part of ISP partnership
At the Institute of Sales Professionals, we ensure that sales training meets the highest standards of quality and relevance. As part of ISP partnership, sales professionals gain access to endorsed training partners whose programmes have been rigorously assessed to align with industry best practices, ensuring your team receives high-quality, practical sales education that drives real results.
Who is ISP partnership for?
Retail chains & independent stores looking to invest in staff development
Retail managers & HR teams focused on talent retention & sales performance
Store owners & sales teams aiming to improve customer satisfaction and revenue
Retail brands seeking to establish a culture of professional excellence
The ROI of ISP partnership
Higher sales conversions
Equip your team with the skills to sell more effectively
Stronger customer loyalty
Build trust, increase retention and create brand advocates
Lower staff
turnover
Retain your best employees by offering professional development
Better employer branding
Attract top talent by positioning your business as a leader in retail excellence
Clare Bailey, The Retail Champion, is a leading retail expert, consultant and media commentator with over two decades of experience. As a board member of the Institute of Sales Professionals (ISP), she brings unparalleled knowledge of the retail sector, helping businesses develop high-performing sales teams, improve customer engagement and drive sustainable growth.
Her expertise in sales strategy, consumer behaviour and industry trends makes her a valuable asset to ISP and its corporate partners.
With Clare’s insight, retail businesses can gain the support and professional recognition needed to elevate their sales teams and stay ahead in a competitive market.
Some of our corporate partners
CORPORATE PARTNER
Jon Nicholson UK Sales Director, Royal Mail and Parcelforce
Royal Mail joined ISP because we wanted to invest in our salespeople. We really bought into the need to have an ethical Salesforce, a trusted Salesforce, which is in synergy with the branding for Royal Mail and what we really, really value.
Get started with ISP partnership today
Retail success starts with your people. By joining the Institute of Sales Professionals, you gain access to a global network of sales professionals, industry-leading training and the support needed to build a thriving, high-performance sales culture. For more information contact: Clare.bailey@the-isp.org.
Get started with ISP partnership today
Retail success starts with your people. By joining The Institute of Sales Professionals, you gain access to a global network of sales professionals, industry-leading training and the support needed to build a thriving, high-performance sales culture. For more information contact: clare.bailey@the-isp.org.
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